In 2014 the Ethnobotanical Stewardship Council (ESC) launched a campaign to protect the safety and sustainability of ayahuasca. They claim those are at stake due to increasing tourism flows to the Amazon.
The ESC believes the vine is on the verge of disappearing and more sustainable forms of cultivation are needed. They also assume that lack of regulation causes many accidents.
Although noble at first sight, the initiative caused a flood of protest amongst scholars and scientists studying ayahuasca. They publicly wrote a manifest in which they accuse the ESC of being fear-based, market-driven, hegemonic and neoliberal.
One of the researchers main concerns is the ESC being a foreign initiative, lacking indigenous representation and neglecting already existing indigenous means of control in the home countries of ayahuasca.